Studios· Yoga · Pilates · Fitness · Dance · Climbing

The trial loved the class. Nobody followed up.

Cura converts trial inquiries, follows up within 48 hours, and notices when a regular stops showing up. Momentum, handled.

From $99/moNo per-message feesAnswers in any language
01

Trial inquiries booked in one conversation

02

Day-3 “book your next class” sent on time

03

Lapsing members caught before they cancel

04

Schedule changes pushed to the right people

[01] The problem/ Where the revenue goes quiet

Where studios leak revenue.

Not from bad service. One team, six channels, twenty-four hours. These are the three leaks Cura closes first.

Leak — 01

Trial drop-off

The first-timer who loved the class but never booked a second one. The window is 48 hours.

Leak — 02

Membership lapse

Members who stop showing up cancel within two months. Early outreach saves most of them.

Leak — 03

Class-change chaos

Instructor swaps and schedule changes reach the members who happened to be in — and miss everyone else.

[02] The front desk, live/ Inbox · CRM · Bookings · Follow-up

This is a studio running on Cura.

Your inbox, your calendar, your members — handled. Watch it cycle, or click around.

4 openCura on duty
MMateo G.

Total beginner — is Wednesday's reformer class OK for me?

Trial booked
HHana R.

Can I switch my Friday 6am to Saturday?

Rebooked
TTom W.

What's included in the unlimited membership?

Qualified
LLucia F.

Sorry I've been MIA — is my membership still active?

Re-engaged
Lucia F.WhatsApp
Sorry I've been MIA — is my membership still active?
Cura is drafting
Reply to Lucia
[03] The lifecycle/ Respond · Qualify · Reactivate

Three motions, running around the clock.

01 — Respond

Answer first.

“Is the beginner class OK for me?” answered at 9:32 pm — with a spot offered in the same breath.

Mateo G.Total beginner — is Wednesday's reformer class OK for me?Trial booked
Hana R.Can I switch my Friday 6am to Saturday?Rebooked
Tom W.What's included in the unlimited membership?Qualified
02 — Qualify & book

Fill the calendar.

Trial inquiries become trial bookings in one conversation, with the what-to-bring message already sent.

06:00Hana R. · Morning flowConfirmed
12:15Lunch express · 12 bookedIn flight
18:30Mateo G. · Trial · Reformer basicsConfirmed
03 — Reactivate

Close the loops.

Day-3 nudges on time, every time. Lapsing regulars caught weeks before the cancellation email.

Day 1“Great to have you — how did it feel?”Instagram
Day 3“Book your next class” with three real spotsInstagram
Week 2Intro-month offer — or hand the thread to your teamInternal
[04] The math/ Your inputs, your estimate

What does the silence cost a studio?

Slide to your numbers. The defaults are typical for studios — yours will be more honest.

Your numbers, not ours.

Average customer valueWhat one booking is worth to you$120
Inquiries per weekAcross every channel60
Missed or answered lateAfter hours, weekends, busy moments35%
Convert when answered wellYour close rate on a prompt, warm reply35%

These are estimates from your own inputs — not a promise. The honest version: if messages are going unanswered, some of them were bookings.

Estimated from your inputs
Revenue currently leaking
$3,528/ month
21/week missed × 35% close × $120 × 4 weeks
Conversations Cura would handle
240/ month
60/week × 4 weeks
Team hours back
~14hrs / month
at a conservative 3–4 minutes per inquiry
[05] Trust, earned in stages/ Off → Draft → Auto

Start in Draft. Switch to Auto when you trust it.

Member conversations only go out after a human reads them — until you trust it. Then turn on Auto one conversation type at a time. Reversible anytime.

And in every mode, an independent judge checks each reply before it sends: pass, fix, or retry.

The judge, on every reply
Matches your member's languageEnforced
Facts from your knowledge base onlyEnforced
Your prices & policies, never improvisedEnforced
Your tone, your lengthChecked
OffDraftAutoPer channel · per conversation type

Care, not campaigns. The third automated touch never sends — the platform blocks it.

The judge, live. Every reply gets a verdict — pass, fix, or retry — before it reaches a member.

[06] The concierge moment

The tricky ones come to you — story assembled.

Out of scope, sensitive, or just unusual? Cura doesn't improvise. It hands over like a colleague: context first.

Escalated to youTom wants to freeze his membership — he's injured.

Billing and health in one message. Cura held the reply and handed your manager the thread with his attendance history and membership terms.

[07] Fair questions/ Asked by every studio owner

The questions you're right to ask.

Yes — Cura drafts from your saved replies, policies, and tone, not a generic script. Start in Draft mode: your team approves every reply until it sounds right, then you switch to Auto one conversation type at a time.

Your next member is already typing. Answer first.

Connect a channel this afternoon and run Draft mode until Cura sounds like you. If it doesn't, don't ship a single reply.