Notes on running a business with AI.

What we're learning from the businesses that run on relationships — trust ladders, follow-up playbooks, and the unglamorous details that make AI worth having in your inbox.

Latest note

Draft mode: the right way to let AI talk to your customers

Most businesses either block AI from customer conversations or hand it the keys on day one. Both fail. The Off → Draft → Auto trust ladder is how you safely let AI reply to customers — with a 30-day rollout plan.

Jun 9, 2026·The Cura team·5 min read

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AI agentsTrust

What is a presend judge — and why your AI agent needs one

A presend judge is a second AI that checks every reply against your policies before it reaches a customer. How the draft-then-judge pipeline works, what it catches, and the questions to ask any AI vendor.

Jun 2, 2026·6 min read

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BookingsFollow-up

No-shows aren't a scheduling problem. They're a follow-up problem.

Reminders alone don't reduce no-shows, because the real loss happens after the missed slot — when nobody follows up. The recovery playbooks that turn a missed appointment into the next booking.

May 19, 2026·5 min read

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PricingMAC

Monthly active customers: a saner way to price AI for service businesses

Per-message pricing punishes good conversations. Per-seat pricing punishes growing teams. What monthly active customer (MAC) pricing means, why Cura uses it, and five questions for any AI vendor's pricing page.

May 12, 2026·5 min read

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