Salons· Hair · Nails · Brows & lashes · Barbershops

The 9 pm DM books with whoever replies.

Cura answers every DM in seconds with real availability and the right stylist. The booking is yours before the next salon opens the app.

From $99/moNo per-message feesAnswers in any language
01

9 pm DMs answered at 9 pm

02

Cancellations refilled, not left empty

03

Regulars nudged when their cadence slips

04

Day-before confirmations on autopilot

[01] The problem/ Where the revenue goes quiet

Where salons leak revenue.

Not from bad service. One team, six channels, twenty-four hours. These are the three leaks Cura closes first.

Leak — 01

Slow DM replies

A Saturday request answered Monday morning is a booking your competitor already took.

Leak — 02

Gap slots

Tuesday 2 pm cancellations stay empty because nobody has time to message the waitlist.

Leak — 03

Drifting regulars

The every-6-weeks client quietly becomes every-12-weeks. Nobody notices until revenue dips.

[02] The front desk, live/ Inbox · CRM · Bookings · Follow-up

This is a salon running on Cura.

Your inbox, your calendar, your clients — handled. Watch it cycle, or click around.

4 openCura on duty
CChloe B.

Anything Saturday afternoon for balayage?

Booked
MMarta S.

Need to cancel tomorrow 2pm, so sorry!!

Slot refilled
YYara H.

How much is a full head of highlights + cut?

Answered
NNaomi T.

It's been a while 🙈 can I get my usual with Ana?

Rebooked
Naomi T.Instagram
It's been a while 🙈 can I get my usual with Ana?
Cura is drafting
Reply to Naomi
[03] The lifecycle/ Respond · Qualify · Reactivate

Three motions, running around the clock.

01 — Respond

Answer first.

The 9 pm DM gets a 9 pm answer — real availability, the right stylist, while the next salon is closed.

Chloe B.Anything Saturday afternoon for balayage?Booked
Marta S.Need to cancel tomorrow 2pm, so sorry!!Slot refilled
Yara H.How much is a full head of highlights + cut?Answered
02 — Qualify & book

Fill the calendar.

Cura matches the service to the stylist, quotes the duration, and holds the slot until they confirm.

10:00Chloe B. · BalayageConfirmed
11:30Yara H. · Highlights + cutConfirmed
13:30Naomi T. · Her usual with AnaDrafted
03 — Reactivate

Close the loops.

Cancellations refilled from the waitlist. Regulars nudged when six weeks quietly becomes twelve.

+3 weeks overdue“Time for a refresh? Ana has Saturday 13:30 open”Instagram
+1 weekOne gentle follow-up with two new slots — then stopInstagram
No replyFlag for the front desk · frequency caps respectedInternal
[04] The math/ Your inputs, your estimate

What does the silence cost a salon?

Slide to your numbers. The defaults are typical for salons — yours will be more honest.

Your numbers, not ours.

Average customer valueWhat one booking is worth to you$85
Inquiries per weekAcross every channel120
Missed or answered lateAfter hours, weekends, busy moments40%
Convert when answered wellYour close rate on a prompt, warm reply45%

These are estimates from your own inputs — not a promise. The honest version: if messages are going unanswered, some of them were bookings.

Estimated from your inputs
Revenue currently leaking
$7,344/ month
48/week missed × 45% close × $85 × 4 weeks
Conversations Cura would handle
480/ month
120/week × 4 weeks
Team hours back
~28hrs / month
at a conservative 3–4 minutes per inquiry
[05] Trust, earned in stages/ Off → Draft → Auto

Start in Draft. Switch to Auto when you trust it.

Client conversations only go out after a human reads them — until you trust it. Then turn on Auto one conversation type at a time. Reversible anytime.

And in every mode, an independent judge checks each reply before it sends: pass, fix, or retry.

The judge, on every reply
Matches your client's languageEnforced
Facts from your knowledge base onlyEnforced
Your prices & policies, never improvisedEnforced
Your tone, your lengthChecked
OffDraftAutoPer channel · per conversation type

Care, not campaigns. The third automated touch never sends — the platform blocks it.

The judge, live. Every reply gets a verdict — pass, fix, or retry — before it reaches a client.

[06] The concierge moment

The tricky ones come to you — story assembled.

Out of scope, sensitive, or just unusual? Cura doesn't improvise. It hands over like a colleague: context first.

Escalated to youMarta says her color came out darker than she asked for.

Cura didn’t improvise an apology policy. It flagged the thread with her photos, formula notes, and visit history — ready for your call.

[07] Fair questions/ Asked by every salon owner

The questions you're right to ask.

Yes — Cura drafts from your saved replies, policies, and tone, not a generic script. Start in Draft mode: your team approves every reply until it sounds right, then you switch to Auto one conversation type at a time.

Your next client is already typing. Answer first.

Connect a channel this afternoon and run Draft mode until Cura sounds like you. If it doesn't, don't ship a single reply.